Saturday, June 27, 2009

Iiwiki Page – you can view my iiwiki page direct by going to the URL address as follows http://communications09.iiwiki.edu.au/

Mario’s writing Portfolio – you can go back to the home page of the blog at the following URL address http://di-fiore.blogspot.com/

Sample Writing – you can check out some of my sample wriings at the following URL address http://samplewriting1.blogspot.com/

PRESS Release – you can view some of my press and media releases that has been written by me.at the following URL address http://media-releases1.blogspot.com/

Foot In The Door Media Release

Getting your foot in the door
91 Walang Avenue
Figtree, NSW, 2525
PH: 02 42261237 Web: http://www.fitd.com.au/

23 May 2009

Annual Short Film Festival for TAFE students

FOOT IN THE DOOR is an annual short film competition designed for TAFE students to put into practice the theory and simulation they are learning about in class.


All entrants will work from the same script to produce a short film, and will be directly engaged in the marketing and promotion of the Festival. There is no entry charge, and the prizes are industry based work placements – designed to give the winning students “a foot in the door” – literally.

This will provide the perfect opportunity to give budding film makers what they want most – a “leg up” in their chosen industry – a “Foot in the door”.

The entrants will be able to use the existing infrastructure and expertise currently available in NSW TAFE Institutes.

The script to be used is a simple “AB script”, with no title, no setting, no genre specified, no gender assignment – just simple, ambiguous dialogue between two non-descript participants.
Variations are endless – there is a huge entertainment factor and the focus is on how to use film to tell a story, not write a script.

As far as we know, no other film festival anywhere in the world uses this approach.
All NSW TAFE students will receive an email in April 2009 outlining the festival and providing a link to the FITD web site.

On the web site, students will find all the information and resources they require to enter the festival. In November 2009 a showcase of the best films (as decided by the organisers) will be presented at a venue to be determined.

A panel of invited judges from the industry will select the prize winners. The wining entrants will be offered placements for film and television work, covered by TAFE insurances.

For further information contact:
Mario Di Fiore
91 Walang Avenue
Figtree, NSW, 2525

PH: 02 42261237 Web: http://www.fitd.com.au/

Sunday, June 21, 2009

Email seeking sponsorship support

Dear Sir/Madam,

We are offering you an opportunity to sponsor a unique new film festival being planned. The festival will be open to all NSW TAFE students, and to maximise entry levels, we intend to make the festival free for the students to enter. The prize is a “Foot in the Door” of the film industry for the winner, in the form of work experience within the film industry.

You will be aware of the costs of providing, promoting and staging this huge event, and it will be a major success, if we can cover our costs. Sponsors will receive wide spread radio and television publicity, as well as newspaper and other media promotion, including the sponsors’ logo or image. They will also have their name and brand promoted among all entrants and within all NSW TAFES. The major sponsor will have the opportunity of naming rights for the Festival, which is expected to be an annual event. For more information, go to our web site: www.fitd.com.au, where full details of the Festival are available, or contact the person below.

Yours Faithfully,
Mario Di Fiore
Marketing Co-ordinator
TAFE NSW
Foleys Road West Wollongong
admin@fitd.com.au
02 4226 1237

Client Brief

The radio advertisement introduces all the main features of Foot in the Door. It makes use of the same “characters” as are used in the script used for the film festival, and could be used as an example of how the script could be used. It aims to generate excitement and interest, for people who want to promote their work or get a “foot in the door” of the film industry.

It finishes with someone running to get started on their entry, which is intended to generate a speedy reaction. The ad uses dynamic and directive language, which is expected to promote a response of action from the listeners. It is aims squarely at young TAFE students, who are interested in film making – the target of the Film Festival. The central message of the ad is the ease of entry into the competition, and the removal of any objections to entering the festival. It will make people enter!

Radio Script

Production Note: Both talents speak with modern accents, excited throughout MUSIC: INTRODUCTORY FANFARE SFX: NOISE OF CREAKING DOOR BEING OPENED

CHRIS: I wish I could just get noticed – I’m a great short film maker, but I can’t get my films noticed.

ALEX: Why don’t you try the “Foot in the Door” Film Festival. CHRIS: How can I get to enter a film festival?

ALEX: The “Foot in the Door” festival is open for all NSW TAFE students. You go to TAFE, don’t you.

CHRIS: Yeah, but I don’t have the cash necessary to enter a fancy film festival. ALEX: But the “Foot in the Door” festival is free. CHRIS: That’s great, but where do I get a decent script for the film.

ALEX: The organisers provide a simple script that will be used by all entrants. CHRIS: Hey that’s cool. What style of film does it have to be?

ALEX: Any style, genre, or setting you want it to be. You just use the dialogue anyway you want to. CHRIS: Great, where can I find out some more, and how do I enter.
ALEX: Just go to http://www.fitd.com.au/, download the script, entry form and other details, and get filming!

SFX: NOISE OF DOOR BEING SHUT AND RUNNING FOOTSTEPS MUSIC: CLOSING FANFARE